Our overall strategy is to explore and leverage a well-designed email marketing campaign driving your business values. Our whole framework is designed around initially attracting customers, interacting with customers, analyzing marketing analytics, converting likes into leads, and turning customer loyalty into business referrals.
We don’t limit ourselves to just email marketing and explore alternative ways to reach and interact with customers, such as social media, text messaging, app notifications, and other digital methods.
This approach, called “thinking outside the inbox,” allows us to better target our audience and achieve better results, including increased engagement, sales, and other objectives.
We deploy state-of-the-art tools to collect, monitor, analyze, and present data.
We monitor and measure KPIs such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more
“You can’t just open a website and expect people to
flood in. If you really want to succeed you have to
create Traffic.” ~ Joel Anderson, CEO WalMart
“The value of e-commerce is not in the
e, but in the commerce.” –
Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. We implement SWOT and PESTLE audits to create a successful email marketing campaign.
A SWOT audit identifies a company’s strengths,
weaknesses, opportunities, and threats.
A PESTLE audit identifies political, economic, social,
technological, legal, and environmental factors.
We build a referral tribe of loyalist. If your brand has a
loyalty or a referral program, you can offer subscribers points, discounts, or credits toward their next purchase, in exchange for them sharing a referral link with friends.